WORK EXPERIENCE

Multimedia Designer

Hawai‘i Pacific University

Honolulu, HI

Dec 2019 - Jan 2024

  • Developed content across a spectrum of media—including web, social, and print—reaching hundreds of students, faculty, and community members while enhancing brand visibility.  

  • Partnered with cross-functional teams of 10+ members on campaigns for specific needs, including program marketing, retention, fundraising, and recruiting for localized audiences. 

  • Grew the university’s YouTube channel by 300% by tailoring content based on analytics insights.

  • Pivoted the creative enablement approach across the university—resulting in positive feedback from key stakeholders—through a series of initiatives, including:

    • Creation of a digital asset management system of approved photography, videography, templates, design processes, and other print, digital, and social media collateral. 

    • Frequently updated repository of best practices, tutorials, and other training materials.

    • Roll out of an institution-wide project management portal for marketing requests and internal approval to ensure effective, on-brand, scalable creative development.

Creative Services Coordinator

KITV4 Island News

Honolulu, HI

Feb - Dec 2019

  • Produced commercials, public service announcements, lifestyle segments, and station promos.

  • Designed display ads, pre-roll, and other visual content for digital marketing campaigns. 

  • Optimized production procedures across Creative Services, Sales, and News teams by driving adoption of cloud-based project management tools, reducing project turnaround time by 20%.


Editor, Post Production

Playfish Media

Seattle, WA

July 2016 - Jan 2019

  • Specialized in content creation for the healthcare, education, nonprofit, and small business sectors, with an emphasis on brand identity and middle-of-funnel conversion. 

  • Oversaw media asset management for all clients and projects across the agency, including the implementation of an information architecture and archival workflow.

Content Producer

12 Tomatoes

Seattle, WA

Jan - July 2016

  • Collaborated across teams to create original content—contributing to engagement with an audience of over 8 million followers—via A/B testing, user research, and an agile workflow.

  • Updated the CMS with original video, photography, and written content optimized for SEO.

  • Facilitated communications between content, social, and video teams to ensure optimal efficiency.

Freelance

Video Production

Western Washington

Nov 2014 - Nov 2017

  • Producer: Northwest Indigenous News, Washington Interactive Network

  • Editor: Dell, Intel, Amazon Web Services

  • Production Coordinator: Disney, Forrest Pruzan Creative

  • Production Assistant: Tulalip Tribes, Man in the High Castle

Production Manager

Media Agents

Seattle, WA

Oct 2012 - Nov 2014

  • Supervised the project lifecycle of national and international productions for technology sector clients, including Dell, Intel, and Amazon Web Services, including budget, scope, logistics, and final deliverables.

  • Created a searchable vendor database, streamlining the process of hiring freelancers to scale.

  • Implemented a standard operating procedure for quality control of final deliverables, including internal and client review processes, ensuring on-brand content.

Marketing Intern

Seattle International Film Festival

Seattle, WA

Spring 2012

  • Curated e-blasts targeting specific genres and interest groups.

  • Managed, tracked, and distributed promotional materials with Basecamp

SKILL SET

  • Technical: Adobe (Photoshop, Premiere, After Effects, InDesign, Illustrator, Adobe XD), Figma, HTML, CSS, JavaScript, YouTube and Google Analytics, Canva, WordPress and HubSpot CMS

  • Collaboration and project management: Content strategy, social media strategy, marketing campaigns, Microsoft Office, Google Drive, Agile, Asana, Slack

  • Design: Information architecture, user research, user personas, user flows, usability studies, storyboarding, wireframing, mockups, prototyping, design thinking, design systems

  • Video: Pre-production, production, post-production, script writing, scheduling, videography, video editing, media management

EDUCATION

MASTER of Arts IN STRATEGIC COMMUNICATION

Hawai‘i Pacific University • Honolulu, HI • 2024

Bachelor of Arts with a Focus in Media

The Evergreen State College • Olympia, WA • 2010